Kia ora,
I'm Bradley

I'm a Wellington-based senior designer who has been working across brand, campaign, animation, print and digital since 2012. My career so far has been built on adaptability, moving between high-stakes government and Parliamentary communications, entertainment, and conservation campaigns. My work has appeared everywhere from social media and printed flyers all the way to cinema screens, billboards and tea towels.

By focusing my expertise across communications, culture, and conservation, I bring the same strategic planning and polished execution to design agencies and in-house teams as I do to independent creatives and small business owners.

Outside of design, I live in Ngaio with my husband and our two cats. I'm a film and music enthusiast, hobbyist photographer, keen whale watcher, and a regular visitor at Wellington Zoo and Zealandia.

Communications

Whether it is high-stakes government communications or small business branding, I deliver robust, senior-level design solutions across brand, print, and digital formats. Examples include design work for the Labour Party and Parliamentary Service, in-house design and the tohu badge for Fire and Emergency, and a decade of brand management and label design for Bee Fresh Farms.

Culture

This space encompasses my work across film, music, personal projects and photography. Key projects include marketing and trailers for the New Zealand International Film Festival (NZIFF) over many years, production and promotional design for short films, conceptual designs for Madonna box sets, and the 2020 branding for the Wellington Pride Festival.

Conservation

I use my extensive experience in branding and campaigns to support vital conservation projects, helping initiatives and volunteer partners effectively communicate to the public. This has included branding, fundraising merchandise and marketing photography for Project Jonah NZ, Orca Research Trust and Wellington Zoo.

Expertise

: Designing clear, scalable identity systems, from logos through to full brand guidelines. I focus on creating work that's consistent, practical, and built to last across different platforms and teams.
: Developing visual approaches for campaigns that need to work across multiple channels and audiences. This includes everything from high-level concepts through to the rollout of individual assets.
: Designing considered layouts for publications, reports, and printed material. I have strong experience in typography, grid systems, and preparing work for print production and pre-press.
: Creating motion graphics and animations for a range of outputs, from social content through to explainer videos, TV and web advertising, and screening in cinemas. I'm comfortable working across the full process, including editing and final delivery.
: Designing intuitive, accessible interfaces for web and digital platforms. I am passionate about web accessibility and ensuring content is legible, scalable and scannable by screen reading devices.
: Producing illustrations and supporting artwork where needed, from icons through to more detailed drawings for digital and print.
: Creating and managing content for social platforms, including design, scheduling, and campaign support. I enjoy the process of adapting visual work for different formats and audiences.