Snow Leopard Fundraising

Client

Wellington Zoo

Services

Illustration, Merchandise, Print

Date

October 2021

After years of planning, Wellington Zoo were to receive two snow leopard sisters, Asha and Manju, from Melbourne Zoo. Snow leopards are large cats native to the mountain ranges of Central and South Asia, particularly the Himalayas. Known for their beautiful fur patterns of spots and their ability to thrive in cold, harsh environments, snow leopards are highly elusive, solitary animals. They are classified as vulnerable as a result of habitat loss, climate change, poaching, and conflict with humans, with an estimated 4,000 to 6,000 remaining in the wild.

To build the best possible space for the new arrivals, the zoo began work on a multi-million dollar project to renovate the old sun bear habitat into a state-of-the-art, sustainable, stimulating environment including climate controlled dens, caves, steep rock faces and advanced animal care facilities. Wellington Zoo is a not-for-profit organisation and relies on public support and donations to help them build new exhibits, fund research efforts and ensure their animals receive the best of care.

As part of these efforts, I was asked to design concepts for a wooden pin that could be sold as a fundraising product at the zoo shop.

22 sketches and drawings for potential snow leopard pins for Wellington Zoo, displayed on an iPad
8 sketches and drawings for potential snow leopard pins for Wellington Zoo, displayed on an iPad, focused on heart shaped snow leopards
A final illustration of a heart-shaped pair of snow leopards for Wellington Zoo, displayed on an iPad
An iPad displaying my various sketches, illustrations, drawings and concept art for the snow leopard pins for Wellington Zoo
An iPad displaying a work-in-progress final artwork for the Wellington Zoo snow leopard pins

I developed dozens of sketches and presented them to the marketing team, who selected their preferred design. This was refined and enhanced over the next two months, including the design of a matching backing card.

The snow leopard pins for Wellington Zoo, displayed on a coral pink and blue background, designed by Bradley Pratt
The snow leopard pins for Wellington Zoo, displayed on a coral pink and blue background, designed by Bradley Pratt

The pins went on sale in March 2022 and the new snow leopard habitat opened to the public on 12 April 2023.

As a lifelong fan and frequent visitor at Wellington Zoo, working on this project was a dream come true, and I was excited and honoured to see Asha and Manju exploring their new environment for the very first time.

The snow leopard pins for Wellington Zoo, photographed on sale at the zoo shop, designed by Bradley Pratt
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