The New Zealand Labour Party has a long history of supporting LGBTQI+ rights, playing a significant role in advancing equality through legislative changes and social policies, including the Homosexual Law Reform Bill, adding sexual orientation to the Human Rights Act, introducing the 2004 Civil Union Act, the introduction of the 2013 Marriage Equality Act, and the Conversion Practices Prohibition Legislation Act 2022. Labour have also pushed for more trans rights and better healthcare access for LGBTQI+ individuals. For Pride events in 2025, I worked on a new design of the Labour Party's logo.
Going against the cliché of adding a rainbow background element to the existing logo shape, I wanted to create an expanded graphic that incorporated Labour's political ownership of the colour red, one of the original Pride flag colours. The final design became a heart in a pixelated style, inspired by the grid structure of the Labour logo. The colour bands in the background allow red to remain the primary colour and incorporate the ten other colours from Daniel Quasar's Progress Pride flag.
