Labour Party Conference 2024

Employer

Parliamentary Service, New Zealand Labour Party

Services

Campaign, Signage, Social Media

Date

November - December 2024

"We are going to make this the first one-term National government in New Zealand's history." - Chris Hipkins

The annual Labour Party Conference was held in Christchurch from Friday 29 to Sunday 1 December 2024. Labour Party leader Chris Hipkins pledged that, if elected in 2026, his government would resume SmokeFree Aotearoa, complete Dunedin Hospital's rebuild and said NZ would not join AUKUS.

For the 2024 Conference, I designed a custom logo in two styles, digital signs that appeared on podiums and backdrops during speeches, and a social media campaign.

The New Zealand Labour Party Conference 2024 logo in white on red

For the event graphics, we kept it Party-branded in Labour’s red and white colours. For the opening speeches the Conference branding was used, and it was switched to the Labour logo for the closing night events. For social media, I suggested a bolder approach with tones of peach and purple to support it.

The New Zealand Labour Party Conference 2024 social tile in purple and peach, featuring the Labour Party MPs
The New Zealand Labour Party Conference 2024 social tile in red and peach, featuring the Labour Party Leader Chris Hipkins
The New Zealand Labour Party Conference 2024 social tile in purple and peach, featuring Willie Jackson MP and Barbara Edmonds MP
The New Zealand Labour Party Conference 2024 social tile in red and peach, featuring the Labour Party Leader Chris Hipkins and Deputy Leader Carmel Sepuloni
The New Zealand Labour Party Conference 2024 social tile in purple and peach, featuring the Labour Party Leader Chris Hipkins
The New Zealand Labour Party Conference 2024 social tile in red and peach, featuring a text-only minimal design
The New Zealand Labour Party Conference 2024 backdrop on stage with Labour Party Leader Chris Hipkins at the speaker's podium
The New Zealand Labour Party Conference 2024 social tile in red and peach, featuring a text-only minimal design
The New Zealand Labour Party Conference 2024 social tile in purple and peach, featuring a text-only minimal design
The New Zealand Labour Party Conference 2024 social tile in red and peach, featuring a text-only minimal design
A photograph of the New Zealand Labour Party Conference 2024
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