ET Intellectual Property

"ET Intellectual Property (formerly Ellis Terry) is a boutique intellectual property law firm, founded in 2009 by former partners of one of New Zealand's oldest and largest intellectual property firms. Established to serve a local and international client base, but with a strong New Zealand client focus, we provide advice and expertise in all aspects of intellectual property. We offer legal and strategic advice to innovative entrepreneurs, corporations, inventors, designers, and artists."

Ellis Terry were in the process of rebranding to ET Intellectual Property and they approached me to design their new logo. Their existing logo was set in Calibri in a medium-light blue. Together, we explored six initial design directions and an analysis of the competition before choosing the final design and new brand colour.